Activity 9: Publish and promote your journey

Learn how to decide what to publish and where

Publish your summary

When publishing a summary of your work with the guidebook, we recommend being as open as possible, but every context is different, so think about the best place to communicate the steps you’ve taken – this might be in a blog post, a company report, in trade press or through social media.

With the summary, you should aim to communicate your work to a broad audience in a coherent narrative. Evidence on its own can be scattered, overly-detailed or need context to be understood. The summary should tell the story of your work through the guidebook and point to the evidence for more in-depth detail.

It’s important to consider what summary format best suits your audience. Describing the process in your annual report or publishing a long report detailing all your steps may suit some of your audience but it may not do so for all. The format may take some trials with design, interviews with users, or just a simple sense check.

Tell people about it

You should also communicate the steps you’ve taken beyond your direct audience. This helps promote your organisation as one that takes its trust responsibilities seriously. It can also help you find similar organisations who want to improve the sector’s data standards or practices. And, more broadly, it encourages others in any field to consider whether their use and sharing of data is trustworthy.

There are many channels you could choose for this further reach. It could be talks at industry events, writing in media publications, promoting it on social media, or talking about it on relevant sector podcasts. Again, this means considering your intended audiences and what information they want to hear.